About DASH

We’re the DAM for ambitious DTC brands

Spending way too much time searching for your brand’s content? Is it slowing down your campaign launches?

We’ve got you: our team is dedicated to giving you an affordable digital asset management (DAM) platform that’ll rid you of content chaos, for good.

About Dash digital asset management

• Dash is the DAM for fast-growing DTC brands
• We’re based in the vibrant seaside town of Brighton, UK
• Our employees are based all over the country
• Voted the #1 easiest-to-use DAM on G2

Why we built Dash 

After 20 years in the DAM space, we keep hearing the same thing: brands are sick of bloated enterprise software, they’re losing hours trawling through shared drives, and thousands are being spent on tools too complex to actually use.

We heard them and felt their frustration. So we built Dash. An affordable, genuinely easy DAM for fast-growing ecommerce and creative brands. 

What Dash does

Dash is a single source of truth for all your brand's visual content. It lets marketing and creative teams collect, organise, search, and share assets from one central place.

Dash's key features include:
• AI-powered natural language search to find assets fast
• Version control so your library is always up to date 
• Multiple ways to organise files including tags, fields and folders
• Guest upload links to collect content from your creators
• Branded self-serve portals for retail partners
• Crop, resize, and reformat assets for your channels 
• Integrations with Shopify, WooCommerce, Canva, and Hootsuite. 

Who Dash is for

Dash is built for growing ecommerce and DTC brands that have outgrown shared drives but don't need expensive, bloated enterprise-level complexity. Customers include:

• Beavertown
• Brewdog
• Mountain Equipment
• Reebok
• Gozney
• COAT Paints
• Passenger
• Filling Pieces

Our users are typically marketers, creatives, and ecommerce managers who need fast access to the right asset to launch campaigns, and a simple way to share it with agencies, partners, and distributors.

Learn more about our customers

Our culture and values

Behind Dash is a small team of developers, marketers, sales and customer success folk. Our HQ is in the vibrant seaside town of Brighton. But we have teammates spread across the UK.

We think being a good business means more than building good software. So we're Carbon Neutral certified, we don't work with industries we believe cause harm, and we have strict hiring policies to make sure we're fair and non-discriminatory. We also offer genuinely flexible working, because life doesn't run on a 9-to-5.

Read more about our social and environmental policies

Dash FAQs

What is Dash?

Dash is a digital asset management (DAM) tool for ecommerce and DTC brands. It's a central library for all your brand's images, videos, and creative files — with AI-powered search, smart tagging, and easy sharing built in.

How is Dash different from enterprise DAMs like Bynder or Brandfolder?

Enterprise DAMs are expensive, complex, and built for large corporations with dedicated admin teams. Dash is designed for growing brands: it's faster to set up, easier for whole teams to adopt, and priced for companies that aren't yet Fortune 500. Dash is consistently rated highest for ease of use and ease of setup on G2.

How much does Dash cost?

Dash plans start at £79 / $109 a month for small brands, with all features included on every plan. There's no feature-gating by tier, instead pricing scales as you increase storage and downloads. Free migration and onboarding support is included.

How is Dash different from Google Drive or Dropbox?

Google Drive and Dropbox are general-purpose file storage tools. Dash is purpose-built for visual content: it has AI search across your entire asset library, auto-tagging, custom metadata fields (like SKU and campaign), branded portals for partners, and tools to resize and reformat assets on the fly — none of which exist in standard cloud storage.

Where is Dash based?

Dash is based in Brighton, UK. But we have employees working from all over the country, and our clients are from all over the world.

The full trading name is: Dash for Brands Ltd. We are registered in England.