The Dash marketing site cookie policy 🍪

Version 1.4 - updated 19th March, 2024

This policy explains how we use cookies and other technologies when you visit the marketing website. We use the term 'Dash marketing site' to refer to the marketing website hosted on It doesn't include the product subdomains of

1. What are cookies?

Many online service providers use ‘cookies’ to provide reporting information and help with online advertising. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either ’persistent’ cookies or ‘session’ cookies.

  • A persistent cookie will be stored by a web browser and remains valid until its set expiry date, unless deleted by the user before the expiry date.
  • A session cookie expires at the end of the user session, when the web browser is closed.

Cookies don’t typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

2. Cookies that we use on the Dash site

The cookies used on our website are grouped into the following categories:

  1. Necessary
  2. Statistics
  3. Preferences
  4. Marketing

The below list details cookies used on our website.

3. Cookies used by our service providers

Our service providers use cookies, too. These cookies may be stored on your computer when you visit our website. We’ve listed our service providers and what we use them for below. There are also links to their own cookie policies if you'd like to read more.

Analytics and performance
  • Google Analytics: Used to analyse the use of our website, Google Analytics gathers information about website use by means of cookies. The information is used to create reports about the use of our website. View Google's privacy policy - the relevant cookies begin with [g_ut].
  • HubSpot: Used to analyse information about the source of leads (both ‘free trial’ submissions and demo request) and enquiries to our sales team. HubSpot gathers information about website use by means of cookies and other navigational tools. The information gathered is used to help our sales team provide an effective service and contributes toward reports our marketing team run on marketing activity effectiveness. View HubSpot’s privacy policy for more information. The relevant cookies are identified above in section 2.
  • Hotjar: Used to view how users are interacting with our web pages in order to improve their quality. Hotjar uses cookies to collect non-personal information such as click or scroll patterns on site, as well as device details to allow us to create improved customer experiences. More information about Hotjar’s privacy practises can be found here.
  • Intercom: Used to provide support and communications to users on the Dash marketing website and within the Dash product itself, through our online chat and help centre. Please view Intercom's cookie policy for more information.
  • Calendly: We use Calendly to manage the demo requests and meeting bookings from contacts outside of our company. Doing so requires the use of Calendly's third-party cookies. Find out more in their privacy policy.
Marketing and advertising
  • Google Ads: The advertising includes the display of adverts across Google properties (including YouTube) and partner sites across the web. This includes ‘remarketing’ adverts based on your past visits to our website. We use first and third-party cookies to inform and serve ads based on your visits to our website and report on ad services and interactions with our site. If you would like to opt out of these Google cookies, you can do so here.
  • LinkedIn: We sometimes use LinkedIn tags to personalise content to you. Please view LinkedIn’s terms and cookie policy for more information.
  • StackAdapt: We use StackAdapt to serve relevant display adverts on partner sites. We use tracking pixels on our website to track the performance of these campaigns. Please view StackAdapt's privacy policy if you'd like to know more.

4. Managing cookies on your browser

Most browsers allow you to decline accepting cookies and to delete cookies. The methods for doing so vary between different browsers and versions of said browsers. You can read up-to-date information about blocking and deleting cookies via these links:

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.