The home your brand deserves
Stay in control of all your brand assets as your company grows with Dash.
Keep your team on brand
Nothing out-dated gets used
Set expiry dates, so nothing gets used passed it should. Rest easy knowing that the Christmas version of your logo won't be used in July.
Your brand's single source of truth
Create one centralised place for all your brand assets. Store all your logo variations, images, videos, style guides, and font files in Dash and give your team access to up-to-date content.
Organise the way your team wants using folders and unlimited custom fields.
Search your brand content fast
Your team doesn’t have to dig through folder after folder to find content. Dash automatically applies tags to content when uploaded. Combine Dash auto-tags and custom fields to find files in seconds.
Branded file sharing
Sharing content through off-brand shared drives? Apply your own logo, brand colours, and imagery in Dash and share files on-brand internally, or externally.
Simply share content using email or URL. Dash makes sharing with external partners even easier with portals.
Build your online brand guide
Do away with ye olde style guide PDF. Take yours online using Dash's integration with Corebook.
Drop brand graphics and fonts from Dash into Corebook, then share with your designer. It's editable and beautifully presented - just like your brand deserves.
Loved by brand managers and marketers
Such a timesaver!
Great platform to keep brand assets organized
Great for sharing assets
An in-house Getty Images
An invaluable tool
Saving hours of photo searching!
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Brand asset management FAQs
What is brand asset management (BAM)?
Brand asset management (BAM) is the process of storing, organising, and sharing brand assets—like logos, images, fonts, and guidelines—in one central place so teams can easily find and use the correct, approved versions.
What are brand assets?
Brand assets are the visual and creative elements that define how a brand looks and feels, including logos, colour palettes, typography, product imagery, videos, and brand guidelines.
Why is brand asset management important?
Brand asset management ensures teams always use the correct, up-to-date assets, helping maintain brand consistency, reduce mistakes, and speed up content creation across marketing, design, and sales teams.
Why do brand teams need digital asset management?
Brand teams need a DAM because it keeps every brand asset organised, up to date, and easy to use. A DAM like Dash also makes it simple to share approved brand assets with agencies, retailers, and internal teams, without losing control. Dash can even connect with tools like Corebook, so your brand guidelines and your asset library stay aligned. Brand teams often adopt Dash when they want to protect brand consistency and stop worrying about outdated files being used.
Can Dash store and preview large design files like PSDs and AI files?
Dash is built to handle the majority of files, no matter their size. That includes layered Photoshop files, Illustrator files, PDFs, videos, and high-res product photography.
What is the difference between brand asset management and DAM?
BAM stands for brand asset management. It’s a type of digital asset management (DAM) system that’s focused specifically on brand assets. While DAM is the broader category of tools that help you store, organise, share, and use visual content and digital files, BAM is a specific flavour of DAM built for brand teams. Dash can accommodate all assets, whether you work in marketing, brand, design or ecommerce.
How to stop people using outdated brand assets?
You stop people using outdated brand assets by using Dash to give everyone one clear source of truth. In Dash, you can store approved files, organise them clearly, and share them through collections or portals instead of sending one-off attachments. You can also remove or archive old versions so they don’t show up in search. Most teams switch to Dash when they want to prevent mistakes like old logos, wrong packaging, or expired campaign assets slipping into the wild.
How do you organise brand assets effectively?
The best approach is to store assets in one central system, organise them using folders and tags, and make them searchable by things like product, campaign, or channel. Look for BAM tools like Dash or Frontify to solve this problem.
How does Dash help with brand asset management?
Dash gives teams one place to store, organise, and share brand assets, with fast search, clear organisation, and controls to ensure only approved assets are used. Find out more by booking a no-strings demo.