Branding

The home your brand content deserves

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Stay in control of all your brand assets as your company grows with Dash.

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Dash brand asset management

Keep your team
on-brand 📣

Approve new assets

Approve uploads

You're in control. Have content creators upload new assets to your Dash, ready for your approval (or rejection). Make only approved assets available to the rest of your team.

Version control

Make sure latest versions are used

Just updated an asset? Let users who downloaded the older version know with an automatic email notification.

Control permissions

Decide who gets to see what

Give teammates and partners access to the files they need, but keep any secret branding project - well, secret. Create permission groups - like ‘design team' - to keep everyone on the same page.

Set expiry dates for assets

Nothing out-dated gets used

Set expiry dates, so nothing gets used passed it should. Rest easy knowing that the Christmas version of your logo won't be used in July.

Approve uploads

You're in control. Have content creators upload new assets to your Dash, ready for your approval (or rejection). Make only approved assets available to the rest of your team.

Make sure latest versions are used

Just updated an asset? Let users who downloaded the older version know with an automatic email notification.

Decide who gets to see what

Give teammates and partners access to the files they need, but keep any secret branding project - well, secret. Create permission groups - like ‘design team' - to keep everyone on the same page.

Nothing out-dated gets used

Set expiry dates, so nothing gets used passed it should. Rest easy knowing that the Christmas version of your logo won't be used in July.

Your brand's single source of truth

Create one centralised place for all your brand assets. Store all your logo variations, images, videos, style guides, and font files in Dash and give your team access to up-to-date content.

Organise the way your team wants using folders and unlimited custom fields.

Use as branding portfolio
Search and filter assets

Search your brand content fast

Your team doesn’t have to dig through folder after folder to find content. Dash automatically applies tags to content when uploaded. Combine Dash auto-tags and custom fields to find files in seconds.

Branded file sharing

Sharing content through off-brand shared drives? Apply your own logo, brand colours, and imagery in Dash and share files on-brand internally, or externally.

Simply share content using email or URL. Dash makes sharing with external partners even easier with portals.

Customize to your brand
Custom branding

Build your online brand guide

Do away with ye olde style guide PDF. Take yours online using Dash's integration with Corebook.

Drop brand graphics and fonts from Dash into Corebook, then share with your designer. It's editable and beautifully presented - just like your brand deserves.

Dash users are saving time ⏱

Anonymous
Anonymous
Ecommerce Manager

Such a timesaver!

Being able to resize photos before downloading as well as uploading photos directly to Shopify saves us a tonne of time. Super easy to set-up and use, and the Shopify integration is great!
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Ugis
Ugis
Ecommerce Manager

Great platform to keep brand assets organized

"I love the fact that by using Dash, we can keep our organization's visual assets organized and easy to find. We use platform on a daily basis as we have multiple product launches and campaigns happening frequently."
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Lauren
Lauren
Marketing Specialist

Great for sharing assets

"Dash makes it easy to store assets and share them with different teams and departments. The features like pre-sized social media downloads make the process of getting our creative assets to the public much easier and simpler."
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Jonathan
Jonathan
Graphic Designer

An in-house Getty Images

"Storing photos in typical file folders on a server is much more tedious and can take up enormous amounts of server space. Dash makes it very easy to store and file properly!"
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Tom
Tom
Content Manager

An invaluable tool

Before Dash, we organised our original assets on a server using a traditional file system. That's fine up to a point, but as we generated more and more assets, it became unmanageable and incredibly difficult to find anything
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Sannah
Sannah
Marketing Manager

Saving hours of photo searching!

"The speed at which we can see the photos is so beneficial. With other products, the clunkiness around speed, and viewing photos always hindered the experience, but using Dash has become a delightful and quick process in the day."
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We've a 95% client retention rate thanks to our award-winning customer support.

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FAQs for branding teams

Why do brand teams need digital asset management?

Brand teams need a DAM because it keeps every brand asset organised, up to date, and easy to use. A DAM like Dash also makes it simple to share approved brand assets with agencies, retailers, and internal teams, without losing control. Dash can even connect with tools like Corebook, so your brand guidelines and your asset library stay aligned. Brand teams often adopt Dash when they want to protect brand consistency and stop worrying about outdated files being used.

What is an example of a brand asset?

A brand asset is any visual or creative file that helps people recognise your brand. That includes logos, colour palettes, fonts, icon sets, product photography, videos, packaging designs, and campaign templates.

Can Dash store and preview large design files like PSDs and AI files?

Dash is built to handle the majority of files, no matter their size. That includes layered Photoshop files, Illustrator files, PDFs, videos, and high-res product photography.

What is the difference between brand asset management and DAM?

BAM stands for brand asset management. It’s a type of digital asset management (DAM) system that’s focused specifically on brand assets. While DAM is the broader category of tools that help you store, organise, share, and use visual content and digital files, BAM is a specific flavour of DAM built for brand teams. Dash can accommodate all assets, whether you work in marketing, brand, design or ecommerce.

How to stop people using outdated brand assets?

You stop people using outdated brand assets by using Dash to give everyone one clear source of truth. In Dash, you can store approved files, organise them clearly, and share them through collections or portals instead of sending one-off attachments. You can also remove or archive old versions so they don’t show up in search. Most teams switch to Dash when they want to prevent mistakes like old logos, wrong packaging, or expired campaign assets slipping into the wild.