A 3D model is a 360º product image that allows you to view a product online from every angle.
They’re digital representations of physical objects that allow you to interact with them on your computer or mobile. You can view the product from different angles, zoom in to see details, and even adjust the lighting to get a better sense of what the product looks like. As an ecommerce store owner, offering 3D models can not only improve the shopping experience for your customers, but also help increase sales and customer satisfaction.
How to create a 3D model for your ecommerce store?
There are several ways to create 3D models of your products. Let’s take a look some:
- Hire a 3D artist: If you don't have experience creating 3D models yourself, you can hire a professional 3D artist to create them for you. Look for someone with experience in creating 3D models for ecommerce, and provide them with as much detail as possible about your products so they can create accurate representations.
- Use a 3D scanning device: There are devices that can scan real-life objects and create 3D models from the scanned data. They may be a little pricey, but they can save you time and effort if you have lots of products to create models for.
- Use 3D modelling software: Use software to create 3D models from scratch. Some options include Blender, 3ds Max, and SketchUp. They can be difficult to learn if you're new to 3D modelling, but there’s plenty of tutorials and resources available online to help you get started.
No matter which method you choose, it's important to make sure that your 3D models are accurate and visually appealing. This will help give customers a better sense of what your products look like and increase the likelihood of a sale.
Examples of brands using 3D models
Here are two ecommerce brands using 3D models to help sell their products.
Beanbag company, Fatboy, use 3D modelling and VR to help you see what their products will look like in your home. Simply scan the QR code and you’ll be able to place a bean bag in your room. If you're thinking of creating something similar on your website, you can use a QR code generator to quickly create codes for your product pages.
Clothing brand, Immagine, uses 3D modelling to help customers design their own clothes. When you select an item of clothing - let’s say, a dress - you’ll get taken to their virtual studio. You’ll get a 3D image of the dress that you can drag around the screen. Select the size, print and neckline and, voila, you’re now a fashion designer!