GTIN (Global Trade Item Number) is a unique code used to identify a specific product or product variant in the supply chain.
This is a standardized system that lets ecommerce brands accurately track their products as they move through the supply chain, from the manufacturer to the retailer and eventually to the consumer.
The GTIN is usually encoded as a barcode. This means it can be scanned by a barcode reader to accurately identify the product.
What are the different types of GTINs?
There are several different variations of GTINs. These are:
UPC (Universal Product Code) for products sold in the United States and Canada
EAN (International Article Number) for products sold in Europe and other parts of the world.
ISBN (International Standard Book Number) for books.
What are the benefits of GTIN for ecommerce brands?
There are a few key benefits using GTINs can bring to ecommerce brands. Let’s get into it:
Better supply chain efficiency: GTINs help streamline the supply chain with a standard way to identify and track products. This helps reduce human error, ultimately leading to cost savings for ecommerce brands.
Better product discoverability: As GTIN is a standard system, search engines use it categorise and classify products. So if you’re a brand, using GTINs will increase the discoverability of your products online.
Better security: GTINs can also be used to prevent counterfeiting and fraud by providing a unique identifier for each product.