The top 7 AI marketing tools for growing ecommerce businesses

We’re well past the point of debating whether AI has a place in ecommerce marketing. It’s become a standard tool for streamlining processes, saving time on repetitive tasks, and personalising your customer’s shopping experience.

Many ecommerce businesses are already using AI to stay competitive. So if you haven’t explored these advancements, now is a great time to start.

To help you, we’ve rounded up 7 of the best AI tools for ecommerce marketing. Some of these are native AI solutions, while others are traditional tools with AI features that will make your business more efficient. 

What is an AI marketing tool?

AI marketing tools are software that use artificial intelligence to help you work smarter, not harder. They take care of the time-consuming stuff — like writing copy, crunching data, or tagging product images — so you can focus on the big ideas.

Under the hood, they use tech like machine learning, natural language processing, and sentiment analysis to turn your inputs (like customer data or creative briefs) into something useful — whether that’s a personalised email campaign, a product recommendation, or a ready-to-go landing page.

In plain English? AI marketing tools help you automate repetitive tasks, make better decisions faster, and create more personalised experiences for your customers.

TLDR: The top AI marketing tools for DTC brands 

Here’s a look at the AI marketing tools you’ll learn about in this article. Our list includes native AI software and some traditional tools with cool AI features to improve your ecommerce marketing. 

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Why use AI for ecommerce marketing? 

Chances are you’re already using AI, you just don’t know it yet. Many traditional ecommerce tools now have AI features because of how much value they offer. 

Take Dash (that’s us), for instance. While we’re not an AI tool by design, we use AI to automatically scan and tag your images, making it easier for you to find them later.

But maybe you still need more reasons to embrace AI fully. Let’s dive into why it’s not just a buzzword but a next-level technology for ecommerce businesses.

• It saves time: About 43% of marketing professionals say they use AI to automate repetitive tasks and processes — freeing up time for more creative tasks. For example, AI can plan your social media posts and share them at the best times for engagement. That way, you get a steady online presence without manually posting every day.

• It helps with personalisation: 57% of consumers say they’ll spend more on a brand that personalises the shopping experience. AI can help you do this at scale. For example, AI can send personalised retargeting emails to shoppers who viewed a product collection but didn’t make any purchase from your online store. 

‍AI will help you learn about your customers quickly: AI quickly digs into things like what your customers browse or buy and spots patterns you might miss. It helps you understand what they want so you can personalise offers and make smarter decisions. For example, Triple Whale (one of the tools on our list) can consolidate customer data from all your channels and extract insights from them.

7 AI marketing tools to help you grow your DTC business 

Ready to scale your ecommerce marketing with AI? Here are our top recommendations that will help your business run efficiently. 

1. Dash: for visual content management  

As an ecommerce store handling hundreds or even thousands of product images, things can quickly get chaotic without a solid system for managing your visual assets. That’s where Dash comes in. 

Dash is a digital asset management system that makes it super easy to receive, organise, and deploy your visual content. Think of it as a smart library for your product images and videos. 

Now, let's talk about Dash’s DAM AI features that help you to quickly organise, find, and use your visual content.  

• Smart tagging (Beta): Dash can already automatically tag your assets based on the objects within your images. Smart tagging takes it a step further by learning about your products. So when you upload a new campaign graphic, for example, it’ll know what product line it’s from. This will make it much easier for your assets to get organised into the correct folders automatically. Plus, it takes out the boring work of having to tag content at scale. 🙌  

• Similar images: Pick an image for your campaign, and Dash will scan your library to highlight similar assets that could work just as well. This saves you the hassle of manually reviewing your collection — especially if it’s extensive — and helps you uncover hidden gems along the way. 

• Natural language search: Searching for images in Dash is as easy as chatting with a friend. Forget strict keywords — just type something descriptive, like “an elderly woman sitting on a blue chair holding a chihuahua,” and Dash will find it. 

And we’ve just scratched the surface: there’s so much more you can do with Dash. For example, you can receive images from freelancers using guest uploads. You can also update images on your online store in a few clicks using our Shopify integration. Check out the full list of Dash’s digital asset management features if you'd like to learn more about how our tool works. 

Pricing: how much does Dash cost? 

Dash offers affordable pricing plans for ecommerce brands. For £99/$139 per month, you get all our digital asset management features for unlimited users. You can also purchase extra storage as needed. 

Wondering how Dash’s pricing compares to other DAM tools? Check out our detailed DAM pricing guide to see how we determine pricing versus other DAM software. 

What Dash users are saying 

“Dash has completely transformed the way we organise and structure our imagery, making everything else so much more efficient. That’s why I’ve recommended it to so many people. I’ve worked with colleagues and friends in the same industry who constantly complain about their image libraries, and I know Dash would solve all those issues for them.” — Abi, Brand Manager at COAT Paints. 

2. Klaviyo: for email marketing automation

Tired of spending time manually managing email campaigns? Klaviyo can help. 

Klaviyo is an AI automation tool with features that speed up time-consuming tasks and increase email success rates. For example, it provides customisable templates that can be tweaked quickly instead of creating email designs from scratch. The AI can also tell you the best time to send emails based on historical data showing how customers interact with your emails. 

Now, let’s look at some of Klaviyo’s cool AI features: 

• Automated email flows: Klaviyo can create email workflows from text prompts. All you need to do is describe your ideal workflow in detail, and the AI creates it. You can always tweak and refine the output to match your exact campaign requirements. 

• Smart send time: The AI will analyse how customers have responded to your email in the past and use that data to recommend the best times to send emails for high engagement and conversions. 

• Sentiment AI: Want to know how customers feel about your product and marketing emails? Klaviyo’s AI can run automated sentiment analysis to uncover customers’ perceptions about your business. This helps you identify and solve potential issues before they become bigger problems.
  
  

Pricing: how much does Klaviyo cost?  

Klaviyo’s AI features are included in the Email and Email + SMS plans — which cost $45 and $60 per month, respectively. It also has a free plan with basic automation and data integration features.

What Klaviyo users are saying 

“I love that Klaviyo is so diverse. Even if you are new to it, there are so many ways to use it that anyone could find this tool helpful. Right now, Klaviyo sends our daily campaigns and flows, and also allows us to pull daily reports.” — G2 Review. 

💡You can also integrate Klaviyo with Dash to quickly drop product images into your email campaigns. 

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3. Rebuy: for personalised shopping experiences

​Rebuy is an AI-powered personalisation platform for brands running Shopify stores. By analysing customer behavior and purchase history, Rebuy delivers relevant product recommendations and upsell opportunities throughout the shopping journey.​

Key features include:

• Smart Search: Delivers AI-driven search results that adapt to customer behaviors, improving product discovery. ​
  
  
• Smart cart: Enhances the shopping cart with personalised offers and incentives which will (hopefully) encourage higher order values. ​
  
  
• Merchandising widgets: Customisable widgets that offer customers product recommendations, cross-sells and upsells on various pages whilst they browse your shop. ​
  
  
• Post-purchase offers: Engage customers with relevant offers immediately after purchase to drive repeat business. ​
  
  

Pricing: how much does Rebuy cost?  

Rebuy offers a Starter plan at $99/month for stores processing up to 1,000 orders per month, with higher tiers available for larger stores.

What Rebuy users are saying: 

“Rebuy is a fantastic app and a must-have for every Shopify store. It improved our average order value.” - Ganxxt

4. Pencil: for AI-generated ad creatives

Campaigns need creative — and lots of it. But producing new ad content at scale is tough when you’re juggling deadlines, platforms and the resources of your team. That’s where Pencil steps in.

Pencil uses AI to generate high-performing ad creatives complete with copy, visuals, and performance predictions.  It’s designed for performance marketers who need a steady stream of fresh, on-brand ad content for platforms like Meta, Google, and TikTok. 

Here’s how Pencil helps ecommerce brands:

• Ad creative generation: Upload your brand assets and messaging, and Pencil will generate multiple ad creative and copy variations.
  
  
• Predictive performance scoring: Pencil scores each creative with a predicted performance rating so you can prioritise the ones most likely to deliver results.
  
  
• Creative analytics: Track and learn from what’s working across your campaigns so your content keeps improving.
  
  

Pricing: how much does Pencil cost?
Pencil’s pricing starts at $14/month for the Basic plan, which includes access to AI magic tools, ad insights and the ability to track ads on 7 platforms. On this plan you get 50 AI generations,  but you can easily add extra if you’re seeing good results. 

What Pencil users are saying
"We saw Pencil ads outperform our own ads in revenue per click ads by 3X...which is amazing, and in our most recent test, Pencil ads were doubling our revenue per click..and we were seeing these metrics across the board." - Bark

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5. ChatGPT: for writing product descriptions, blog posts and creative copy

When you're juggling product launches, email campaigns, landing pages (and much more) writing everything from scratch can eat up serious time. Whether you’re a writer or not, ChatGPT can be super helpful in kicking off ideas or helping you tighten up your copy. 

Here’s how ecommerce marketers can use ChatGPT:

• Product descriptions: Paste in product specs and get SEO-friendly descriptions written in your brand voice.
  
  
• Email and ad copy: Generate engaging subject lines, CTAs and body copy for email campaigns and paid ads.
  
  
• Content outlines: Ask ChatGPT to help plan blog posts, landing pages or product category descriptions — perfect for kicking off new projects.
  
  
• Tone tweaking: Need your copy to sound more persuasive, friendly or punchy? Just ask and ChatGPT can instantly adjust the tone to suit your brand.

Note: we sometimes use ChatGPT on the Dash team. It’s really useful in helping kick off ideas and quickly tweak articles (like this blog post) to make sure there’s no spelling mistakes and everything flows nicely.  That being said, you’ll always need to fact check any claims and get a human-pair of eyes to check it doesn’t sound like AI wrote it. 

Pricing: how much does ChatGPT cost?
You can use ChatGPT for free with GPT-3.5. To access GPT-4 (which delivers faster, more accurate results), you’ll need the ChatGPT Plus plan at $20/month.

Here’s what a retail user says on G2

“Easy to use, understands the user, and gives apt responses. No upper limit on the number of times I can use, no ads, and can easily be integrated into other software.” - G2 review.

6. Yotpo: for AI-powered reviews, loyalty and retention

If you're serious about building trust and keeping customers around for the long haul, Yotpo is a must-have in your marketing tech stack.

Yotpo helps ecommerce brands collect and showcase customer reviews, launch loyalty programs, send SMS marketing campaigns, and more. Its AI features work quietly in the background to surface insights and automate the stuff that normally eats up your time.

What Yotpo’s AI can do for you:

• AI review summaries: Automatically summarise reviews so shoppers can scan highlights and quickly build trust in your product.
  
  
• Smart segmentation: Target customers based on behaviour and past purchases to send more relevant SMS and loyalty offers.
  
  
• Retention insights: Yotpo flags high-value customers and recommends actions to keep them engaged.
  
  

Pricing: how much does Yotpo cost?
Yotpo has a flexible pricing model depending on what features you need (Reviews, Loyalty, SMS etc.). For example, if you want the reviews and UGC package, there’s a Starter plan for just $79 per month. 

What Yotpo users are saying
“From a conversion rate perspective, AI summaries has been a positive outcome, and we have since implemented it across all of our brands on DTC sites.״ - Perry Ellis

7. Triple Whale: For ecommerce analytics 

As an ecommerce business, you’re collecting data from every direction: website traffic, social media, email campaigns, and product sales. But without a way to bring it all together, it’s just noise. No clear insights. No actionable steps. Just a mess of numbers sitting in separate silos.

Enter Triple Whale: an ecommerce analytics tool that helps you organise and make sense of your data — so you can make smarter business decisions. 

The best part is you don't have to interpret the data manually — simply ask Moby, Triple Whale’s AI-powered data analyst. It can: 

• Analyse revenue trends from specific data sets 

• Recommend actions based on data insights 

• Perform competitor analysis so you know how your data compares to industry benchmarks

Pricing: how much does Triple Whale cost? 

Triple Whale has several pricing plans — with costs from $279 per month to $1390 per annum. It also has a free plan that supports historical data analytics if you'd like to track past ecommerce campaigns or objectively measure how they compare to the new ones. 

What Triple Whale users are saying 

“Our team didn’t have time for a traditional forecasting exercise, so we turned to Moby. It took just five minutes. We just asked, 'Hey Moby, can you forecast our revenue for the next six months?' And guess what? Moby’s forecast was within 2% accuracy.” — Website review.  

Build your marketing tech stack  

As an ecommerce marketer, an important part of your job is searching for and experimenting with new tools that make you more efficient, so you can deliver better results for your business. 

Beyond the tools we discussed in this article, I'll also recommend checking out the following tool roundups from the team: 

• 12 best marketing apps for small businesses 
• 20 influencer marketing tools 
• The best Shopify apps for your store

In summary? Automate the boring stuff, get helpful insights, and free up your time. But remember: your real competitive edge comes from the creative ideas and human touch that AI just can’t replicate. ✨

That’s where Dash fits in. While AI helps you move faster, Dash helps you stay organised — making it easy to manage and share your visual content, find exactly what you need, and deploy assets to your channels without the faff.

And yep, Dash uses AI too. From smart tagging that learns your products, to natural language search and similar image suggestions, our built-in AI features save you time managing content, so you can focus on getting your products launched faster. 

Want to see how it works? Start your 14-day free trial — no credit card needed.