FRONTIFY VS. DASH | FEATURES, PRICING, SET UP

The Frontify alternative for creative teams

Dash is the best Frontify alternative for teams that want to go beyond brand mangement systems. Unlock creative for your entire business.

4.6/5 on
4.8/5 on

The best alternative to Frontify DAM

Frontify is great for brand mangement. But it falls down when you're trying to get creative to your team and launched on your campaigns. There's a better way.

Core DAM features

DAM that works for your whole business

Frontify is designed for brand managers, and it does a great job of meeting their needs.

Dash is for your whole business. As well as brand asset management, Dash is for marketing, ecommerce, sales and creative teams to improve their workflows.

Affordable, transparent pricing

Pricing that's no secret

Try finding costs on Frontify's website? Good luck. Pricing is secretive but people switching to Dash report receiving quotes of up to $30,000 anually.

Onboarding

DAMs should be easy to learn

There's no complicated features with Dash so there's no steep learning curve to getting going with. That matters when you can't afford to waste time.

Collect your product creative together

First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.

Read more

Collect your product creative together

First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.

Collections

Collect your product creative together

First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.

Read more
#1 FRONTIFY ALTERNATIVE

Dash, DAM for your entire team

Move beyond brand asset management.

Introducing Dash, the best Frontify alternative for ambitious, creative teams.

How Dash compares to Frontify

12 months on average
264
responses
264
responses
1 month on average
264
responses
264
responses
93%
148
responses
148
responses
94%
214
responses
214
responses
89%
46
responses
46
responses
99%
201
responses
201
responses
90%
169
responses
169
responses
83%
45
responses
45
responses
97%
190
responses
190
responses
Avg. ROI time
Avg. launch time
Ease of admin
Ease of setup
Filtering features
Positive direction?
Search function
Resizing features
Quality of support
Frontify
102
responses
24 months on average
102
responses
97
responses
4 months on average
97
responses
99
responses
85%
99
responses
97
responses
85%
97
responses
22
responses
72%
22
responses
117
responses
93%
117
responses
91
responses
79%
91
responses
22
responses
70%
22
responses
118
responses
94%
118
responses

Data based on 264 independent G2 reviews

Dash vs. Frontify pricing

From $109 for all features + unlimited users

Access to every feature, straight away

Free unlimited users

Add on extra storage - check pricing for details

VS

Frontify

Pricing secret (but quotes around $2,500 a month)

Extra features locked behind expensive plans

Pay by active user

Extra storage costs are hidden away

How to move from Frontify to Dash 👉 in 4 steps 👈

Step #1

Book a call with our onboarding team.

Step #2

Share folders you want in Dash and we’ll move them over.

Bulk edit assets

Step #3

Organise your files with Dash's bulk edit and metadata import.

Step #4

You're good to go! Spread the word to your team.

Marketers and brand teams love Dash

"I’d recommend [Dash] to all ecommerce brands, especially those with remote teams."

Katherine Everett
Product Marketing Coordinator at Passenger

"We’ve had an 80% reduction in design requests that were previously coming to me and my team."

Miguel León Vigo
Regional Marketing Manager

"Dash has completely transformed the way we organise and structure our imagery, making everything else so much more efficient."

Abi Moody
Brand Manager
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FAQs about Frontify vs. Dash

How much does Frontify cost?

Frontify doesn't publish its prices, so you'll need to speak to sales for a quote. It charges by monthly active users, meaning the number of people who actually use it each month. Dash's pricing is public and starts at £79 / $109 a month, with every feature and unlimited users included.

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What is Frontify used for?

Mostly brand management. Brand managers, designers and creative teams use it to keep brand guidelines, templates and approved assets in one shared portal, so everyone stays on-brand. It's aimed at midsize and enterprise organisations managing brands across multiple teams and regions.

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What are the best Frontify alternatives?

For growing ecommerce and DTC brands, Dash is built to organise, share and deploy content fast, with a Shopify integration, portals for retailers and unlimited users on every plan. Other names in the mix include Bynder, Brandfolder and Canto. Our Frontify alternatives article goes deeper.

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Is Frontify a DAM?

Partly. Frontify is a brand management platform with a DAM built in. Its real strength is interactive, web-based brand guidelines that stay up to date wherever they're shared. The asset management side can feel secondary. For example, you can only crop images to preset sizes, not the exact dimensions you need.

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Is Frontify worth it for an ecommerce brand?

If your main headache is brand guidelines, it's a strong pick. But if you need to move lots of product images to your online store, retailers and marketing channels, Frontify can feel limiting, and you may end up needing extra tools to fill the gaps.

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Is Dash a good alternative to Frontify?

It depends on what you need. Pick Frontify if your brand team wants interactive guidelines, templates and tight brand governance. Pick Dash if your marketing, ecommerce and sales teams all need one simple place to find and use content, from £79 / $109 a month. You can try Dash free for 14 days.

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Compare Dash to the rest ⚖️

Adobe vs. Dash

Adobe's Experience Manager isn't a silver bullet. If you're trying to do more complicated tasks, consider Dash.

Air vs. Dash

Air: a good option if you're all about content ops. However, pricing can ramp up quickly, and it falls down in key areas.

Bynder vs. Dash

One of the industry heavyweights. But it can be expensive and slow to get going. Find out more.

Canto vs. Dash

Its interface can feel outdated and users report a steep learning curve, according to product reviews.

Brandfolder vs. Dash

One of the biggest DAMs out there, aimed at enterprise companies. Expect an enterprise price tag to match.

MediaValet vs Dash

Marketers switch to Dash for the more transparent pricing, portals feature and the award-winning UX.