Checkout process

The checkout process is the final stretch of the customer journey — and one of the most important parts of your ecommerce store to get right. 🏁

A typical checkout will involve a few steps: reviewing the cart, entering delivery details, choosing a shipping option and making a payment. The smoother this experience, the more likely customers are to actually complete their purchase.

A clunky checkout is one of the most common reasons for cart abandonment. Things like unexpected delivery costs, too many form fields, or being forced to create an account can all cause customers to drop off at the last minute.

To keep things moving, consider offering guest checkout, displaying trust signals like security badges, and being upfront about all costs before the final payment step.