The Air alternative for growing brands
Air is good for creative operations, but drops the ball when it comes to deploying content. Use Dash to launch campaigns quicker.
Don't leave your creative up in the Air
Creative operations vs. creative deployment? The choice is yours.
Use Dash to launch creative in campaigns, deploy it to marketing channels, and get it into the hands of your retailers. Get content ROI back in no time.
Get creative out into the world
Creative operations is nice, but creative deployment? Essential. Get assets ready for campaigns and deployed to channels with integrations like our Shopify plug-in.
Everything unlocked
Air looks cheap to start, but it's expensive to actually use. Useful features are locked away and you're charged credits to use AI.
Dash, however, starts at just $109 monthly for unlimited users and all features.
Free onboarding
Everyone, regardless of budget, deserves access to support when they need it.
That's why you don't need a more expensive plan to get free onboarding, migration and support from Dash.
Collect your product creative together
First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.
Collect your product creative together
First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.
Collect your product creative together
First, upload the assets your retail partners need into Dash and tag them so they’re easy to find.
How Dash works
Ready to find your Air DAM replacement?
Introducing Dash, the alternative for ambitious, creative teams.
Dash vs. Air pricing
Price starts at $109 for all features + users
Access to every feature from day one
Free unlimited users regardless of role permissions
Add on extra storage
Air
Recommended 'Business' plan starts at $900
Some features locked in expensive plans
Unlimited users but role permissions locked away
More storage requires complex credit system
Easily move from Air to Dash 👉 in 4 steps 👈
Step #1
Book a call with our onboarding team.
Step #2
Share folders you want in Dash and we’ll move them over.
Step #3
Organise your files with Dash's bulk edit and metadata import.
Step #4
You're good to go! Spread the word to your team.
Marketers and brand teams love Dash
"We’ve had an 80% reduction in design requests that were previously coming to me and my team."
"Dash has completely transformed the way we organise and structure our imagery, making everything else so much more efficient."
"We've significantly shortened the time we spend uploading and preparing content for use."
FAQs about Air vs. Dash
How much does Air cost?
Air publishes its pricing, including a free plan. Paid plans start at $25 per month and built around monthly credits, which cover your storage as well as AI image editing and video creation.
What is Air used for?
Air is a visual workspace for creative teams. It combines asset management with collaboration tools like boards, reviews and version control, and connects to tools like Figma, Slack and Notion. It's built to help creative teams run their day-to-day content operations.
What are the best Air alternatives?
For growing ecommerce and DTC brands, Dash is built to organise, share and deploy content fast, with unlimited users and free onboarding on every plan. Other names in the mix include Canto, Brandfolder and Bynder. Our Air alternatives article sheds some more light.
How do Air credits work?
Credits are Air's own currency. Each plan comes with a monthly allowance that's shared between storage, image editing and video creation. So the more you use Air's AI tools, the less of your allowance is left for storing files, which can make costs harder to predict.
Is Air good for ecommerce brands?
Air is great for collecting, reviewing and organising creative. But ecommerce brands also need to get that content out into the world, into their store, to retailers and across marketing channels. That's where Dash focuses, with a Shopify integration, portals for retailers and built-in crop presets.
Is Dash a good alternative to Air?
Yes, especially if you need to get content into your store, to retailers and across channels. Dash gives you every feature and unlimited users from £79 / $109 a month. If your creative team mainly wants boards, reviews and AI tools for making content, Air may be the better fit. You can try Dash free for 14 days.
Compare Dash to the rest ⚖️
Adobe vs. Dash
Adobe's Experience Manager isn't a silver bullet. If you're trying to do more complicated tasks, consider Dash.
Canto vs. Dash
Canto: fine for standard DAM with some extra PIM elements, but hard to use and expensive to scale. Find out more below.
Bynder vs. Dash
One of the industry heavyweights. But it can be expensive and slow to get going. Find out more.
Brandfolder vs. Dash
One of the largest DAMs out there - but with a hefty enterprise price tag to match. See how it stacks against Dash.
Frontify vs. Dash
Great for brand management teams, but Frontify might not meet requirements of the rest of your business.
MediaValet vs Dash
Marketers switch to Dash for the more transparent pricing, portals feature and the award-winning UX.