ASSEt BANK VS. DASH | FEATURES, PRICING, ONBOARDING

The Asset Bank alternative for fast-moving DTC teams

Dash is the Asset Bank alternative built for fast-moving ecommerce and DTC teams. There’s no setup fees, no user caps, and no features held back for pricier plans.

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Asset Bank is built for control.
Dash is built for speed.

Asset Bank is for organisations with complex governance needs, like universities and charities. 

Dash is for ecommerce brands, from start-ups to companies like Reebok and Beavertown.

Governance vs. deployment

Get your campaigns out faster

Asset Bank shines at governance features, with usage rights features that keep large organisations compliant. 

Dash is built for getting creative out the door. Crop and resize to preset sizes, trim video, bulk download and embed images via CDN, then push assets straight to your store, website and social channels.

Get set up, fast

No configuration needed

Asset Bank is highly configurable, which is why organisations with complex governance love it. The downside is configuration comes at an extra cost and takes more time.

Dash offers an alternative. It works out of the box for teams of any size. Every feature, from AI search to portals, is included on every plan.

Affordable DAM pricing

Pricing that won’t break the bank

Dash is a DAM for fast-moving ecommerce brands with plans starting at just £79 / $109 per month, and growing with you as you scale.

Asset Bank's plans start at £5,949 / $8,949 a year plus setup fees, with users and useful features (including AI) locked behind more expensive tiers.

Built for ecommerce teams

Dash is used by ecommerce teams in leading DTC brands like Passenger, Beavertown and Goodrays. Connect with Shopify and WooCommerce, organise content by SKU, and create unlimited brand portals for your retailers and partners.

An image showing how you can use AI search in Dash to find an image.

AI features on every plan 

Dash's AI search, auto-tagging and similar images are available on every plan from £79 / $109 a month. Asset Bank locks theirs behind their Professional plan, from £820 / $1080 a month.

Free onboarding support 

If you’re moving to Dash from another DAM, like Asset Bank, our team will help migrate your assets for free. Just book a call with us and we'll walk you through the steps.

#1 ASsET BANK ALTERNATIVE

See Dash in action

Store, search, share and deploy your creative effortlessly.

Learn how Dash works and why it's the DAM for fast-moving marketing and ecommerce teams.

Dash vs. Asset Bank pricing

Price starts at £79 / $109 for all features + users

Access to all features, including AI, on all plans

Free unlimited users

Free onboarding, no implementation fees

VS

Asset Bank

Starts at £495 / $745 a month (billed annually)

Extra AI features locked in expensive plans

Get 50, pay to add more

Extra fees for set-up and implementation

Marketers and creatives love Dash

"Dash finally gave us a way to move beyond the chaos of folders on Dropbox and WeTransfer."

Terry Stephenson
Head of Marketing at Mountain Equipment

"We’ve had an 80% reduction in design requests that were previously coming to me and my team."

Miguel León Vigo
Regional Marketing Manager

"Dash is brilliant and it’s changed how I do a lot of my job ... I can spend time doing work that needs doing, less time finding things."

Josh Papworth
Purchasing Manager
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FAQs about Asset Bank vs. Dash

How much does Asset Bank cost?

Asset Bank plans start at £5,949 / $8,949 a year, plus setup fees, for 50 users and 500GB of storage. Professional starts at £9,849 and Enterprise at £19,499 a year. Dash starts at £79 / $109 a month with every feature and unlimited users included.

What's the difference between Asset Bank and Dash?

Asset Bank is a highly configurable DAM with a long track record in education, the non-profit sector and other traditional organisations with complex governance needs. Dash is built for fast-moving marketing and ecommerce teams, from start-ups to established brands, with every feature and unlimited users on every plan.

What are the best Asset Bank alternatives?

For marketing and ecommerce teams, Dash is one of the highest rated Asset Bank alternatives on G2, with AI-powered search and native Shopify and WooCommerce integrations. Other names in the mix include Bynder, Brandfolder and Canto, though the right fit depends on your team and how you work. Our DAM comparison sheet will help you weigh them up.

Are Asset Bank and Dash the same company?

We grew up together. Both were built by Bright Interactive, and Dash is now an independent company, based in Brighton and focused on marketing and ecommerce teams. Asset Bank continues under Bright.

How do I pick between Asset Bank or Dash?

It depends on how your team works. Asset Bank is a strong choice if you need deep configuration, consent form management or hosting in a specific region. Dash is the better fit for marketing and ecommerce teams of any size that want everyone on board quickly, with AI search, portals, CDN embeds and integrations like Shopify and Canva included.

Is Dash a good alternative to Asset Bank?

Yes, especially if you want core DAM features, unlimited users and easy onboarding, and need more of a focus on creative deployment, rather than creative control. It also means you’ll get every feature included from day one. You can try Dash free for 14 days, no credit card needed.

Compare Dash to the rest ⚖️

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An industry heavyweight good for big enterprise businesses. But for growing, more agile brands? Not so much.

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It's interface can feel outdated and users report a steep learning curve, according to product reviews.

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Great for brand management teams, but Frontify might not meet requirements of the rest of your business.

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Marketers switch to Dash for the more transparent pricing, portals feature and the award-winning UX.