The best DAM software for ecommerce brands

Picture the scene: you’ve just onboarded new retail partners and are struggling to share product shots with them. At the same time, you need to launch a new product line and your thousands of images and videos are scattered across shared drives.

If any of this rings true, it’s a sign that your ecommerce business has outgrown its current system of managing visual content. Whether you’re using email threads or regular file management software like Drive and Dropbox,it’s time to upgrade. 

In this article, I’ll share eight vetted ecommerce digital asset management (DAM) tools. They’re built to help fast-growing retail businesses manage visual content, easily share it with external retailers, and stay on brand across their channels as they scale. But, spoiler, not all are created equal.

If you don't have time to read the full article, grab our free DAM software comparison worksheet to start comparing solutions right away.

TLDR: The best ecommerce DAMs for fast-growing online businesses 

Here’s a first look at the digital asset management software we’ll talk about in this article. 

What is DAM for ecommerce? 

DAM for ecommerce is a type of digital asset management platform specifically built to help online brands find, organise, and use visual assets like product shots and social media images faster.  

It's not just a place to dump images and videos. It’s the central hub that connects your visual content to every part of your ecommerce workflow — from product launches to seasonal campaigns and building your retailer network.

If you’re working in a DTC brand, chances are your visual content is scattered: a few hundred assets in Google Drive, another thousand floating in Dropbox, and countless image requests lost in email threads. That’s where an ecommerce DAM like Dash steps in. You can: 

• Search for assets with smart search. So instead of relying on file names like ‘IMG_v1_final_212’, just type in a term like ‘orange t-shirt’ or ‘living room shot during the daytime’.

• Share and receive visual assets from your freelancers, retail partners, and PR team without jumping through email hoops or multiple file attachments. 

• Integrate with the tools used for running your ecommerce store on a day-to-day basis. For example, Dash syncs with Shopify and WooCommerce so you can find and use product shots directly from your store's backend.

If you want to learn more about the benefits of an ecommerce DAM, Barney's got a great article worth checking out. 

The 8 best DAM tools for ecommerce

Here are our top DAM recommendations for fast-growing ecommerce businesses. When putting this list together, we prioritised DAM software that:

• Scales with your business. Our top picks are digital asset management platforms that can handle a large volume of product images, videos, and other visual assets for fast-growing stores, without slow loading times. 

• Offers AI and automation features — like bulk uploads, approval workflows, and AI tagging — to help you manage large asset libraries easily and save time.

• Integrates with common ecommerce workflow tools, like Canva, Shopify, and WooCommerce. Bonus points if the DAM has an API that lets you connect to other tools used for running your retail business. 

With that in mind, let’s get into our top ecommerce DAM software. 

1. Dash: Affordable digital asset management platform for fast-growing brands

Ideal for: High-growth ecommerce brands looking for an easy-to-use DAM that scales with your business 

Top features for ecommerce teams: AI tagging, portals, guest uploads, preset image sizes and a native Shopify integration. 

Integrates with: WooCommerce, Shopify, Adobe, Canva and more.

Used by: Passenger, Beavertown and Haws

Pricing: From £99 per month. (With this, you get all Dash features for unlimited users plus multiple portals. You don’t need to pay to add new users to your account.)

What is Dash?

Dash — that's us 👋—is built for rapidly expanding ecommerce businesses that need a simple and budget-friendly way to manage their visual content.

If you’ve outgrown file storage systems like Dropbox and Google Drive — but don’t want to spend thousands of dollars on clunky and overbuilt DAMs, Dash should be your go-to pick. It’s easy-to-use, comes with all features and unlimited features and starts at just £99 per month. 

What features does Dash have for ecommerce teams? 

Dash offers all the features you need to organise, share, and deploy your visual content to your online store and marketing channels. Here are some highlights that our customers love: 

Portals 

A portal is a public, searchable view of your Dash — perfect for sharing product shots with your retail partners or PR team. 

Instead of emailing attachments every time they need assets, just create a portal in Dash, upload the visuals, and share the link with them.

They can browse, search, and download whatever they need, without asking you to reshare images for the umpteenth time. Quick content access makes it so much easier for retailers to promote and sell your products on their sites.

And when you’ve got new assets? Just add them to your Dash portal. The link stays the same, and your partners stay in the loop, without unnecessary back-and-forth.

Here’s how our customer, Haws, uses Dash portals to deliver product images to 100+ retail partners. 

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Smart search 

Have you ever needed to find an asset for a campaign but can’t recall the exact file name for it? That’s where smart search comes in. 

Instead of guessing keywords or trawling through image names like ‘img_1288_png_use_this’ - you can simply describe what you’re looking for, and our AI finds it for you. For example, you can type in ‘coffee table in natural lighting’ and our DAM automatically surfaces all assets that match your description. 

Dash integrates directly with Shopify and WooCommerce, so you don't have to download and reupload images when it's time to use them in your store.  

Simply open your WooCommerce or Shopify backend, and you'll find your Dash in there, ready for use. You can drop product shots from Dash into your store and save a lot of time — especially when you're updating visual content for an entire product line. Just take a look at how our Shopify integration helped the pet foot brand, Forthglade, migrate to Shopify Plus in just 18 weeks. 🤯

Guest uploads 

No doubt working with creators is a big part of your brand’s marketing campaigns. Whether you’re running a UGC contest for your new product line or collecting content from influencers, Dash’s guest upload makes the entire process a breeze. 

Guest uploads lets creators submit content directly to your Dash for review and approval, without creating an account or logging in first. Once approved, the images are added to your Dash, automatically tagged, and organised in the correct folder(s). 

Read up on how haircare brand, RevAir, uses guest uploads to collect user-generated content from happy customers. 

How fashion brand Passenger uses use Dash

Passenger is a fast-growing outdoor clothing brand mostly based in the U.K. and Europe. They use Dash as a central hub for organising thousands of creative assets — think product shots, lifestyle photographers, and other visual assets from partners around the world. 

Before Dash, their visual content was scattered across WeTransfer links, Dropbox, and Google Drive. It was challenging for anyone to find the product images or marketing visuals they needed on time. 

Now, Dash brings everything together in a beautiful DAM tool built to do justice to their assets. It's so much easier for them to find the images they need on time, collect content from collaborators, and launch new clothing collections faster. 

“I’d 100% recommend Dash to all ecommerce brands, especially those with remote teams. It’s so useful when everyone’s spread across the country or even internationally. Having one central place where all content lives makes it easy for everyone to access what they need for their roles.” — Katherine Everett, Product Marketing Coordinator at Passenger. 

Check out Passenger manages thousands of creative assets with Dash. 

2. Bynder: Enterprise DAM for managing large-scale campaigns 

Ideal for:  Enterprise businesses looking for a comprehensive DAM for managing complex workflows

Top features for ecommerce teams: Customisable brand guidelines, omnichannel content delivery, content workflow, and approvals 

Integrates with: Asana and Contentstack  

Used by: Premium Spirits Brand and Coolblue

Pricing: Custom (but third-party sources suggest it starts from at least $450 per month for their most basic package) 

Bynder is worth exploring if you’re rolling out large-scale marketing campaigns across multiple channels. Its brand templates make it easy to maintain a consistent style and presentation for your content, even when different people are creating assets.

That said, Bynder is not cheap — pricing starts around $450/month, which is nearly 5x the starting cost of Dash. And while it offers a ton of features, the user interface feels clunky, which makes it harder to set up and customise your DAM. 

“Bynder just feels like dated technology, to be honest. We were learning how to create a visually pleasing home page for our DAM, and I felt like I was using a website backend from 2005” — G2 Review. 

Learn more about Bynder’s shortcomings and alternative DAMs worth checking out. 

What features does Bynder have for ecommerce businesses? 

Brandfolder offers many features for enterprise ecommerce stores, including: 

Digital brand guidelines 

When many people are working on different assets across your organisation, things can go out of scope without brand guidelines. 

With Bynder, your brand guidelines are stored in your DAM, where the rest of your visual content lives. This makes them easily accessible,  unlike brand guidelines locked away in PDF files stored in Drive or Dropbox. 

P.S.: You can also create brand guidelines in Dash using our Corebook integration. 

Omnichannel content delivery 

From Bynder, you can deploy content to your ecommerce website, social media channels, marketplace, and anywhere else you sell at the same time. 

This saves a lot of time when you're running a large-scale marketing campaign. Instead of downloading and uploading content to each channel separately, you can do it all at once. 

How ecommerce stores use Bynder: Coolblue

Coolblue uses Bynder to manage and distribute all of its visual content for ecommerce campaigns. Bynder serves as a central hub for collaborating across teams, deploying content to different channels, and making sure everything stays on brand. 

3. Brandfolder: Enterprise DAM for cross-collaboration

Ideal for: Enterprise ecommerce businesses looking to track visual content usage across all their teams 

Top features for ecommerce teams: Auto tagging, approval and version control, content workflows 

Integrates with: Adobe Creative Cloud, Slack   

Used by: Ibotta and Vermont Cider 

Pricing: Custom (but third-party sources suggest it costs about $1,600 for the basic package) 

Brandfolder is built for really large ecommerce businesses — think online stores with diverse product lines, distributed teams, and many retail freelancers and partners. 

They need an efficient way to organise these assets, make sure everyone can access the content they need on time, and ship on-brand images and videos on time. 

Brandfolder works well for this. However, it has a lot of features, which can be overwhelming and unnecessary for smaller teams. 

Plus, Brandfolder is pricey. Plans start at $1,600/month, and with so many features, there’s a steep learning curve to get the most out of it. 

“In the beginning, getting used to Brandfolder’s structure was a little tricky. We spent hours with our account rep on training our team on how to get around Brandfolder. While it’s still not 100% where we had hoped to be, we’re figuring out creative ways to make Brandfolder do what we need it to do” — G2 Review. 

If you'd like to learn more about Brandfolder’s pros and cons, this Brandfolder alternatives article is worth reading. 

What features does Brandfolder offer for ecommerce businesses?

Brandfolder has a large DAM features library. Here are a few that work well for ecommerce businesses. 

Auto tagging  

Brandfolder can automatically scan uploaded visual content and tag it with the right keywords and descriptions. This makes it easier to organise a large asset library and find your content fast when needed. 

By the way, auto tagging isn’t exclusive to super expensive DAMs like Brandfolder. When you upload a new image to Dash, the AI scans and tags it with relevant and descriptive keywords. Dash’s AI can also detect which product category a new image matches and automatically add it to the right folder. 

And the best bit is that Dash costs less than a tenth of Brandfolder. So you don’t need to spend thousands just to stop tagging images manually. 

Content workflows

When you’re a large ecommerce store with multiple teams collaborating on a campaign, it can be hard to track project status or who’s working on what. 

That's why Brandfolder lets you set up projects, assign tasks, and track progress right from your DAM. No more emails or Slack messages to find out if Design has shared the social images with Marketing yet for review. 

How ecommerce stores use Brandfolder: Vermont Cider 

Vermont Cider is a beverage company based in the U.S. It uses Brandfolder to centralise visual content — logos, posters, product images — for all its brands so that it's easier to find and share them with freelancers and other external collaborators. 

4. Frontify: Brand asset management for mid-sized and large retail businesses 

Ideal for: Brand managers in growing ecommerce businesses who want better control of brand assets 

Top features for ecommerce teams: Brand guidelines, content templates, and AI brand assistant

Integrates with: Figma, Canva, Sketch

Used by: dm-drogerie markt 

Pricing: Custom (contact for a quote) 

Frontify is all about making sure your team (internal and external) comply with your brand guidelines when using images and videos within and outside the organisation. If you've ever had someone use outdated logos for your content or send our product shots in the wrong shade of blue, Frontify could be a huge help for your business and team. 

That said, Frontify is more of a brand asset management tool (BAM) than a digital asset management software. There’s some overlap, but it’s not quite the same. 

For example, while Frontify lets you crop images, it only offers preset sizes. You can’t set the exact dimensions you might need for your social channels or website. If you need that kind of control, you’re better off with a DAM like Dash.

“It is not possible to crop an image at a specific size (i.e., web banner) and choose the exact crop area. This means that images are output from Frontify with crops that may miss parts of the image we wanted. To remedy that, we have had to direct users to a third-party website to resize their assets for the crops they need, which is not really ideal” — G2 Review. 

Check out my Frontify alternatives article to learn more about its features and downsides. 

What features does Frontify offer for ecommerce businesses?

Frontify has many digital asset management features for ecommerce businesses. 

Brand templates 

Frontify lets you create brand templates for videos, product images, video content, and any other digital assets your business uses frequently. 

It makes it easier for you and your team to create assets quickly without going off-brand. Instead of starting from scratch, they can simply tweak the template and get a new image or social video ready in minutes. 

It’s a win for you, too. You’re not stuck reviewing every single asset before it goes live. When everyone uses the right templates, you can trust that what goes out stays on-brand, every time. 

Brand guidelines 

Frontify lets you create interactive brand guidelines using content blocks. Content blocks are visual elements that break your brand into usable pieces: logo, colour palette, colour rules and more. These aren’t just for show — they’re interactive, editable, and connected to the rest of your asset library.

So instead of sending a brand PDF that no one opens, you give your team and partners a live resource they can actually use. They can click to copy a hex code, download the right logo, and watch a usage video all in one place. That way, it’s easier for them to apply the rules and create content on-brand. 

P.S, Dash offers an integration with Corebook which lets you create integrative brand books that are super-sleek and on-brand. Check out how Kinetics uses both tools to create the perfect brand book. 

5. Canto: An enterprise DAM with options to add PIM 

Ideal for: Mid-sized ecommerce stores looking for DAM and product information management in one platform 

Top features for ecommerce: Canto PIM, facial recognition, Media Delivery Cloud

Integrates with: Canva, Adobe Photoshop, and WordPress 

Used by: Lalique and COOLA Suncare

Pricing: From $600 per month 

If you want to organise digital assets and product information within the same hub, Canto is worth checking out. 

By default, it's a DAM, but you can purchase the PIM add-on to enable you to add product information to your images. This makes it faster to update your product catalogue because you're not adding information manually. 

Just keep in mind: the PIM functionality isn’t included out of the box. You’ll need to purchase it separately if you want that combined workflow. Also, while Canto gets the job done, its user interface can feel clunky, which makes it harder (and slower) to find what you need, especially when you're dealing with a large asset library. 

“The UI is confusing. A lot of buttons don't have labels and unclear icons…The portals take a long time to update when you make changes. The main organisation page looks overwhelming to new users, and the default view is sorting by newest assets” — G2 Review. 

Check out Amy’s article if you want to learn more about Canto’s features and shortcomings.

What features does Canto offer for ecommerce businesses?

As a Canto user, you get: 

AI facial recognition 

Ever spent way too long trying to find that one product image with the right model in it? Canto’s AI facial recognition can help with that.

When you upload images, Canto automatically scans them and tags faces. If you work with different models across product lines, the AI can recognise who’s in each shot. That means you can filter by model and instantly pull up all the visuals tied to a specific campaign or product range.

While facial recognition is a great feature, we believe it’s risky. After data privacy warnings about facial recognition, we decided to remove this feature from Dash to protect our customers. That said, it’s still really quick to find assets in Dash — for example, you can describe the content of the image and get results in seconds. 

Smart search 

Beyond letting you search for assets using tags and keywords, Canto enables you to search with descriptions - ideal if your assets haven’t been tagged.  

Dash does this too. Our new smart search feature makes finding images as easy as using a search engine. If you want to learn more about how it works, check out my quick roundup article on the best AI tools for ecommerce marketing. 

6. Air: Lightweight DAM for managing your creative workflow 

Ideal for: Creative teams in ecommerce businesses looking for a better way to work together 

Top features for ecommerce: Content boards, AI tagging, and dynamic feedback

Integrates with: Canva, Adobe Premiere Pro, and Slack 

Used by: hims & hers and Papier 

Pricing: From $500 per month 

Air isn’t a full-fledged DAM. It’s more of a creative operations tool, designed to help designers and marketers leave feedback and manage visual projects in progress.

It does a good job of organising content during the creative workflow, but it falls short when it’s time to publish. 

Air doesn’t integrate with Shopify or other content delivery tools like Hootsuite, so you’ll still need to download images and manually upload them to your store or social channels. And that quickly gets tedious when you’re managing dozens (or hundreds) of assets. 

Air also has add-on costs, which rack up quickly for smaller businesses. For example, if you want retail partners to log in and download content, you’ll need to create paid user seats for each one.

If you’ve got 50 or 100 partners, that cost scales fast and could put a huge dent in your budget. 

“In Air, all user logins are paid seats. Many DAMs include guest accounts in the price that allow external users to view the workspace and download what they need. Air does not have that. We have a lot of media partners that need creatives, and currently, our workaround is to create a bunch of shared links and add those to a landing page” — G2 Review. 

My Air DAM alternatives article shares more about Air’s weaknesses and strengths, plus alternative DAM tools to consider. 

What features does Air DAM offer for ecommerce businesses?

As an Air DAM user, you get: 

Kanban boards

You can organise your creative projects in Kanban boards to easily track progress from one stage to another. Air also lets you pull in tasks and projects from your Monday or Asana boards — so everything lives in one, central hub. 

Dynamic feedback 

Remember when you had to go back and forth in email threads just to explain one small change to a freelance designer? Not anymore.

With Air, you can leave feedback directly on the asset. For videos, you can drop comments at exact timestamps (you can do this in Dash too). For images, use sticky notes or pencil markups to point out what needs fixing.

It makes it easier for the designer to understand your feedback, know the exact changes to make, and turn around revisions faster without multiple rounds of clarification.

7. MediaValet: Enterprise DAM for video asset management 

Ideal for: Ecommerce stores managing a high volume of video content  

Top features for ecommerce: AI tagging, branded video portals, and automated video transcription and translation 

Integrates with: Shutterstock, Steg.AI, and WordPress 

Used by: Razer and A&W Canada 

Pricing: Custom (Contact for a quote) 

MediaValet is built for video asset management. It helps you organise large video libraries, find the clips you need on time, and easily translate videos into different languages. 

But its search function is basic, which defeats the purpose of having an asset manager in the first place. Searches regularly return irrelevant results that you have to sort through to find what you need. This means you can’t deploy content as quickly as you need to for your campaigns. 

“MediaValet sometimes shows results that have nothing to do with the search parameters, and that causes a lot of irrelevant results to be combined with the legitimate results. It means you have to weed through a lot of extra items to find what you're looking for.”

Want to learn more about MediaValet? My MediaValet alternatives article is worth checking out.

What features does MediaValet offer for ecommerce businesses?

With MediaValet, you get: 

Video transcription and translation 

Selling in different regions? MediaValet automatically translates your videos into up to 100 languages to help you reach a wider audience. 

This saves time and money because you're not paying for the video to be made in different languages. You simply create it in one language and use MediaValet’s audio video intelligence tool to translate it into whatever language you want. 

AI-generated metadata 

Instead of manually adding meta information to your videos, MediaValet handles this for you. It scans and tags your video content with relevant keywords and other meta information so that it's easier to find the content you need on time. 

8. Acquia DAM (formerly Widen): Brand asset management for ecommerce businesses in need of a single tool ecosystem 

Ideal for: Ecommerce businesses that already use Acquia tools   

Top features for ecommerce: Product catalogues, content workflows, and brand templates 

Integrates with: All the tools in the Acquia ecosystem + Adobe Creative Cloud, Adobe Stock 

Used by: Zurich and Crayola

Pricing: Custom (Contact for a quote)  

Acquia DAM might be worth exploring if you already use tools like Drupal. It integrates smoothly with the Acquia ecosystem, so you can manage content without switching between disconnected platforms. For example, you can directly deploy assets from Acquia DAM to the Drupal content management system without connecting them through an API. 

But it can cost up to $250,000 a year. Yep, you read that right. So, unless you’ve got enterprise-level needs and the budget to match, Acquia DAM is probably overkill.

If you’re looking for something more ecommerce-friendly (and way more wallet-friendly), DAMs like Dash give you the features you actually need, minus the jaw-dropping price tag. Take portals, for example. With Acquia DAM, they’re a paid add-on. But as a Dash user, you get access to them, no matter your pricing plan.

You can see how Acquia DAM compares with other digital asset management systems in this article.   

What features does Acquia DAM offer for ecommerce businesses?

With Acquia DAM, you get: 

Product catalogues 

You’ve probably seen instances where the product page on your site says one thing, but the Amazon listing says something else entirely. That kind of inconsistency happens when product info isn’t centralised, and for large ecommerce brands with multiple retail partners, it’s a real risk.

Acquia DAM helps solve that. You can attach key product details — like descriptions, features, and specs — directly to your images and videos. When you upload them to your store or share with retail partners, the product info comes with it.

It’s an easy way to keep your entire product line consistent across your own store and every retail partner you work with. No matter where your products show up, the information stays accurate and on-brand.

Branded Portals 

Acquia DAM offers Branded Portals as an add-on to your plan. Instead of sharing assets as email attachments, you can add them to a Portal and share that with your partners. 

It’s so much easier for them to find the assets they need this way. Plus, you can control how they use your content — for example, only allow them to view but not download assets. 

Just keep in mind: Portals aren’t included in your base Acquia DAM plan. You’ll have to pay extra. Meanwhile, DAMs like Dash include Portals (plus a bunch of other ecommerce features) for unlimited users, without the additional charges. 

How to choose the right ecommerce DAM for your business 

This list is only a starting point. You’ll still need to vet your options to find an ecommerce DAM that can handle the needs and complexities of your fast-growing business. 

Here’s how to whittle down your choices to find the right fit. 

1. Start with your real-world workflows

Before diving into demos, map out how your team currently manages and shares visual content:

• Who uploads assets?
  
  
• Who needs access (internally and externally)?
  
  
• What tools do you already use?
  
  
• What problems are you facing with your current system?
  
  

This helps you identify must-have features and nice-to-have features that they can do without. For example, if your team is constantly struggling with keeping things on brand, then you likely need a DAM with brand asset management features that makes it easier to access and use brand guidelines. 

2. Involve the people who’ll actually use it

Don't choose a DAM based on leadership preference alone. Involve the folks managing content daily — like marketers, designers, ecommerce managers, and even retail partners. Their pain points will reveal what matters most.

Say your marketing team is constantly waiting on designers to resize product images for your social channels. In that case, you can choose a DAM with built-in resizing and cropping so they are able to create these images themselves on the fly. 

3. Request a live walkthrough, not just a sales deck

A glossy sales deck or pre-recorded demo can make any DAM look good. But what you really need is to see how it works in practice. Ask vendors to walk you through your specific use case, not just generic features. For example: 

• How would your team upload and tag 100 new product images?

• How do you share seasonal campaign assets with retail partners?

• What happens when you need to replace an outdated product shot everywhere it's used?

A live demo gives you a first-hand view of how the DAM might fit into your ecommerce workflow and whether it’s built to handle all your needs.
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👉 Book a demo with Dash

4. Dig into the pricing model

Some DAMs, like Acquia, charge extra for feature add-ons. Others, like Air, might look cheap on the surface, but lock important features into more expensive plans to force you to upgrade. 

That’s why it’s important to understand the DAM's pricing model, not just the initial costs. Get clear on everything you’ll be paying for beyond what’s stated in the plan so you can know the true cost of your DAM. 

My DAM pricing guide breaks down what vendors frequently charge for, plus questions to uncover hidden costs. 

5. Ask about onboarding support 

When you purchase a DAM, you’ll want to get started as quickly as possible. After all, the quicker you’re up and running, the quicker you’ll reap that ROI.

At Dash, we’re confident you’ll get started quicker than any other DAMs on this list. That’s because Dash is easy-to-use, meaning there’s very little learning curve for your team. Plus, you can integrate with Dropbox and Google Drive to migrate assets over quickly. And, if you’ve got assets stored on your hard drive or on another DAM system, our team can help you migrate those assets over free of charge.

Don’t believe us? Check out why you’ll onboarded 60% faster with Dash than you would with Bynder. 

6. Check for good customer support

If things break or your team gets stuck, what kind of help can you expect? Look for vendors who offer good customer support, not just help docs and chatbots.

With Dash, you can rest assured that you'll receive reliable customer support every time. You can contact our team using our in-app chat box or request a call with our Customer Success team.  Here’s what our customer, COAT Paints, says about Dash’s support team. 

“The Dash team is incredibly responsive to any queries and always quick to find a solution. In my experience, no other platform has matched the level of customer service that Dash provides.”

6. Get a trial and stress test it

This one is hard because many DAMs don’t offer a free trial. They’d rather you book a demo, chat with the sales team, and get a custom plan based on your needs.   

But with DAMs like Dash, you can sign up for a free trial and test it in a real scenario before committing. Upload content, tag it, and try sharing with a partner. Does it actually make your workflow easier? 

Also, get honest feedback from the people who’ll use it most, especially your marketing and design teams. Don’t rely on sales promises alone.

And watch out for long-term contracts. Some platforms, like Bynder, can lock you in for up to three years. That’s a long time to be stuck with a tool that might not work for your team. Test first; commit later.  With Dash, however, you’re not locked into lengthy contracts and you can cancel with just one month’s notice. 

Want more tips for choosing the right digital asset management platform? Our ecommerce DAM comparison sheet breaks down key features, pricing, and use cases, so you can find the best DAM for your team. You’ll see exactly what to prioritise when comparing vendors to help you make the right decision quickly. 

And if you’re already thinking Dash might be the best ecommerce DAM for your fast-growing online store, why not take it for a spin?

You can try Dash free for 14 days, no strings attached. See how it fits your ecommerce workflow, then let us know what you think.

DAM for ecommerce FAQs

Do you have more questions about choosing DAM software for your fast-growing ecommerce store? You'll find some helpful answers below. 

1. What does DAM stand for? 

DAM stands for digital asset management. It is the process of receiving and organising visual assets — like images and videos — so you can find, share, and use them easily. DAM software like Dash helps you share, organise, and deploy visual content to your website, Shopify or WooCommerce store, and social media channels. 

2. What does DAM in retail mean? 

In retail, DAM stands for digital asset management.

It refers to systems and processes used to organise, store, manage, and deploy digital assets required to promote your products. A DAM makes it easy to share product images, videos, brand logos, promotional banners, and other media files with your teams, platforms, and retail partners. 

3. What is the difference between product inventory management (PIM) and DAM? 

The difference between PIM and DAM is the type of content being managed. 

PIM stores and organises structured product data like names, SKUs, descriptions, specs, pricing, and category information. It ensures that product details are consistent and accurate across ecommerce sites, marketplaces, and catalogues. Plytix is an example of PIM software. 

DAM, on the other hand, organises and stores all your visual assets like product photos, logos, images from your graphics designer, and UGC, so that it's easy to find and use them whenever you need. Dash is an example of DAM software. 

Some platforms, like PimCore, combine PIM and DAM capabilities within the same tool, meaning you can find your product information and visual content in one place. It makes it easier to match product descriptions with the right images or videos and upload them to your ecommerce store. However, integrated platforms are very expensive and complicated compared to a tool that does a specific thing well. 

In summary: 

• Use PIM software if you're managing multiple ecommerce stores with a large product catalogue

• Use DAM software when you want a home for all your visual content — so you can find, use, and protect it easily. 

4. What types of assets are there in ecommerce? 

In ecommerce, assets usually fall into two main buckets: product content and brand/marketing content. Here’s a breakdown of common digital asset types:

Product assets (used on product pages and marketplaces)

• Product images (main image, alternate angles, lifestyle shots, zoomed-in details)

• Videos (how-to demos, 360° views, unboxings)

• Size charts and pec sheets

• 3D models or AR files

• Infographics (comparison charts, product features)

• PDFs/manuals (install guides, warranty info)

Brand and marketing assets (used in campaigns and across your online channels)

• Logos and brand guidelines

• Social media creatives

• Email banners

• Ad creatives (display ads, Google Shopping images)

• Homepage hero images

• Landing page visuals

• Campaign videos

• Packaging mockups

• Retailpartner content kits

As you can see, it's quite the list, and it's easy for assets to get lost without a good system for organising them. Dash DAM can help you store your ecommerce visual content so you can always find and use it quickly. 

5. What is a DAM workflow?

A DAM workflow or digital asset management workflow is the step-by-step process you follow to complete a specific task within your DAM software — such as deploying assets to your marketing channels or approving content from freelancers. 

This article breaks down the eight most important DAM workflows for ecommerce businesses that are scaling fast.