Content management system (CMS)

A content management system (CMS) is the behind-the-scenes tool that powers most websites. It lets you add and edit pages, upload images, publish blog posts and manage your content — all without needing to touch a line of code.

For ecommerce brands, your CMS is likely built into your chosen ecommerce platform. Shopify, BigCommerce and WooCommerce all have CMS functionality built in, making it easy to update product descriptions, create landing pages and keep your store looking fresh.

If you run a lot of content marketing alongside your store, you might also use a dedicated CMS like WordPress alongside your ecommerce platform.